Our mission here at Dealership Locator is two-fold. First, we want to help shoppers find the best local dealer on a stress-free platform. That way, buyers can pinpoint which showroom they would like to visit without the hassle of wondering if they’ve made the right choice. At the same time, we’re also looking to help salespeople make direct connections with their future clients. By cutting out lead forms that are sold to the competition, our second target is to encourage first-generation leads whenever possible.

Many dealerships, though, think that these connections are too flimsy or unsustainable in the long run. In fact, the very opposite is true. Third-party leads, which make up the most of a dealer’s marketing budget, close in a sale only 4-7% of the time. The reason is that these vendors are placing ads everywhere they can and exclusively focus on geographically targeting nearby shoppers. What first-generation leads do is they look to engage the shopper. They voluntarily give their contact details because they are interested in purchasing from that specific store. If you think that’s a rare sight, think again. Not only do these leads close 25-40% of the time, but they also coincide with changing consumer trends. Folks are spending more time reading up on dealerships and car models than ever before, so why not help that process along by giving them the very resources they need to make an educated decision?

Let us help you increase your ROI by encouraging first-generation leads. All it takes is a few minutes to get the ball rolling. Visit our contact page and choose your favourite method of communication. Get in touch with us, and we’ll add you to our directory of successful dealers throughout the United States.

With all of the pressure to have a digital presence, it can be easy to lose sight of the purpose of having a website and a marketing budget. The point isn’t just to do what every other dealership is doing but to make your store a viable option for car buyers. Getting to the first page of a search engine result is no simple feat, which is why vendors offer any number of solutions such as SEO strategies and CPC campaigns. While both are fantastic, they aren’t the only techniques marketers have in their toolbox.

Directory sites, such as this one, are a unique opportunity to enhance your online visibility subtly. Our platform focuses explicitly on being ad-free and convenient for the buyer to find you, but what it also does is generate greater backlinks. When an influential website links to another, a digital citation is created, which is called a backlink. The more backlinks a site has, the more power it has, and, therefore, its domain rank increases. Domain rank is the score search engine bots give to websites once they have been crawled. That number is utilized to organize sites on a search engine results page; the higher the domain rank, the better the positioning.

So what we’re doing here on Dealership Locator is not just helping car shoppers or encouraging first-generation leads. We’re also in the business to help you get noticed. By giving you a little boost, your store’s website has the opportunity to climb a little bit higher on the digital food chain. It might not seem like much at first, but when you finally get from page 5 of the search to the first, you’ll love how fast your inventory is flying out of the showroom.