Two years ago, founders Doug Abrams and Joanna Richardson met to discuss the opportunity to change the auto buying process. With their combined experience in the car industry and in the marketing world, they knew they had a chance to make their mark. It took some time, but Dealership Locator finally launched in 2017. The premise was simple: no ads and no third-party leads. Just a place for shoppers to find local dealerships in a no-stress environment.
The truth is, the average American spends up to a year browsing websites to find the perfect car. Manufacturer sites, classified pages, review sites and so many more, and each one is telling them to fill out a finance form or provide their contact details. Doug and Joanna figured it was time to change the conversation, so they built this directory. The advantages for shoppers is obvious: the information they need is all in one place. But why is this good for dealerships?
Nothing converts better than a first-generation lead. Consumers are sick of having their information bought and sold, so they want to give it directly to the source whenever possible. In this case, that’s the dealer. By adding your contact information to a directory website such as this, dealerships have an opportunity to increase their visibility. Not just for potential car shoppers, though. Search engines like these types of sites too, so there’s a chance to increase domain rank (positioning on results pages) without having to do much but sign up to be listed.