Why First Generation Leads Matter

April 4, 2018

Our mission here at Dealership Locator is two-fold. First, we want to help shoppers find the best local dealer on a stress-free platform. That way, buyers can pinpoint which showroom they would like to visit without the hassle of wondering if they’ve made the right choice. At the same time, we’re also looking to help salespeople make direct connections with their future clients. By cutting out lead forms that are sold to the competition, our second target is to encourage first-generation leads whenever possible.

Many dealerships, though, think that these connections are too flimsy or unsustainable in the long run. In fact, the very opposite is true. Third-party leads, which make up the most of a dealer’s marketing budget, close in a sale only 4-7% of the time. The reason is that these vendors are placing ads everywhere they can and exclusively focus on geographically targeting nearby shoppers. What first-generation leads do is they look to engage the shopper. They voluntarily give their contact details because they are interested in purchasing from that specific store. If you think that’s a rare sight, think again. Not only do these leads close 25-40% of the time, but they also coincide with changing consumer trends. Folks are spending more time reading up on dealerships and car models than ever before, so why not help that process along by giving them the very resources they need to make an educated decision?

Let us help you increase your ROI by encouraging first-generation leads. All it takes is a few minutes to get the ball rolling. Visit our contact page and choose your favourite method of communication. Get in touch with us, and we’ll add you to our directory of successful dealers throughout the United States.